Monthly Archives: June 2012

The end of the print media business model

This week’s announcements in Australia of radical overhauls of their businesses by Fairfax and News Limited are merely the latest in a long sequence of announcements appearing with depressing regularity signalling the end of the so-called print media business model.

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A PR analysis of the Queen’s Diamond Jubilee

And so the great week of celebrations is over. How does the Queen’s Diamond Jubilee measure as a public relations exercise? Here are my thoughts, very much from an outsider’s perspective.

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Hope as a strategy

The last week in Australia has seen various reports and comments on the performance of the Australian economy. At the start of the week, share values fell dramatically on worries about Europe. Then Government data were released about the quarter … Continue reading

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Don’t stint on marketing

Observations of a number of companies over recent weeks indicate a tendency to stint on marketing, communications, and customer relations.

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