Government the sum of vision, administration and communication


As Australia staggers towards the presumed end of the current Federal Labor Government, two alternative perspectives are worth considering.

The first is the forthcoming US presidential election, which remains a work in progress.

The second is the US presidential election from 1968, in particular, Robert Kennedy’s run for the Democratic nomination. My attention was drawn recently to an extract from comments he made at the University of Kansas in March 1968. It’s a remarkable stump speech, laced with candour, that brings together three things that make up effective government.

These seem to be vision, in the sense of having a context into which policies and programmes might be developed; administration, the process of delivering services to the population; and communication, perhaps something that stirs the population as well as being the essential requirement of actually explaining things.

In that Robert Kennedy was assassinated later that year, we can only speculate about whether his ability to seemingly bring all three together would indeed have happened, and whether it would have been effective.

But without all three, government becomes compromised.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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