The return of interrupting


I’ve just realised that everywhere I turn on the web, I’m interrupted by advertising. From Google itself, including my own email account, to Lego fan blogs, from national Australian newspapers to YouTube, I’m constantly interrupted.

It makes me no more likely to react favourably to what I’ve just seen. It’s still an interruption, and I’m at a given web page for a reason other than the interruption.

Time for clever PR practitioners to create value and help people find it, without the need (or temptation) to interrupt.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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