I’ve just realised that everywhere I turn on the web, I’m interrupted by advertising. From Google itself, including my own email account, to Lego fan blogs, from national Australian newspapers to YouTube, I’m constantly interrupted.
It makes me no more likely to react favourably to what I’ve just seen. It’s still an interruption, and I’m at a given web page for a reason other than the interruption.
Time for clever PR practitioners to create value and help people find it, without the need (or temptation) to interrupt.