Monthly Archives: November 2011

There’s nothing clever about a best-kept secret

(This is an updated version of the article that first appeared in The Rust Report on 25th November 2011, and is reprinted here with permission.) It’s time for Australia’s IT industry to shout its collective successes to the world. Here’s … Continue reading

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Book Review: David Meerman Scott’s new book on Newsjacking

David Meerman Scott has the ability to tap the corporate communications Zeitgeist and does so again with this new book, which has the somewhat long full title ‘Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate … Continue reading

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The tensions between resources, budgets, needs

There always seems to be a tension between resources, budgets and needs. How do we remove these tensions? How about moving away from the starting point of “doing the minimum” and move towards “meet the objective”. Doing the minimum always … Continue reading

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Things not to confuse

Don’t confuse creating a vision for your communications with running a programme. Don’t confuse managing the communications strategy with delivering this month’s PR project. Don’t confuse supporting next quarter’s results with communicating the long-term direction of your organization. Make sure … Continue reading

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Life moves too fast for too much structure

In the movie Ferris Bueller’s Day Off, Ferris addresses the audience, breaking the fourth wall, and says, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. ” Problem is, we … Continue reading

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