Holding people to account is usually uncomfortable.
My notes clearly indicate that I’ve found it difficult in the past.
But plug lack of accountability into almost any business scenario or project, and you have something that can become truly toxic.
In the world of public relations, a commitment should mean just that, with consequences if the commitment is broken. The most common examples of broken commitments in the PR world relate to an interview, a presentation, or talking to employees. If these are examples familiar to you (either as a PR practitioner, or as a businessman or woman who has witnessed such a broken commitment), I’ll let you reflect on the effects on the wider audience and community with which your organisation was seeking to engage.
A lack of accountability simply leads to compounded distraction, wasted effort, procrastination. It’s up to us to make the call, however difficult it is.
It’s also up to us to acknowledge, support and thank those that do deliver.
(This post is part of the series derived from my experiences in business over the past seven or so years.)