I’ve been conscious of not posting an update for some time.
There’s a reason for this: I’ve been on a client engagement and I’ve been focusing on providing value in another direction (theirs).
Nevertheless, the lack of a new post made me anxious. I was leaving it too long. People would think I was losing my commitment or worse, becoming devoid of ideas. (Quiet at the back, please.) In today’s “always-on” world, I was “off air”.
But then I realized that this is a stupid state of mind to have. Surely effective communications should always be based on purpose and relevance and (dare I say, in a PR context) news?
Surely if there’s nothing to say, say nothing? (And I hope I haven’t just contradicted myself.)