Experience essential for context and contacts


Public relations thrives on its unique characteristic of being in the thick of more things in business, or any other activity, than many (most?) other disciplines.

Experienced PR professionals understand business functions that go from the CEO’s office to the reception, from sales and marketing operations to HR, from accounting and finance to the warehouse, and more.

And of course, we connect any and all of these disciplines with external audiences, also at multiple levels: media, business partners, customers, the public at large, government departments and politicians, and more.

This experience, these hard-won wins and these long-remembered losses, are essential elements to our respective and individual PR DNA. It’s these PR genes that define and differentiate your experiences and mine.

This experience is unbelievably beneficial to businesses and organizations precisely because it does cross over multiple disciplines and contexts. It means that public relations can uniquely define and identify those organizations and the people we need to connect with. And public relations can define the contexts sought or desired by organizations.

As with actual DNA, imagining public relations in this way can give you a headache. But doing so reminds us all that there is so much more to these complex interactions than just talking about a product or a service, and that we should watch out that we don’t define PR in these reduced terms.

The connected world (there’s that imagery again) in which we now all live and operate redefines contacts and contexts almost daily. It’s this hard-won experience that allows us in public relations to help manage this complexity.

About alansmithoz

Head of Strategic Business Communications at Australian social analytics technology company Digivizer, with a background in corporate public relations and marketing. I do what I do because I believe communications can make a difference.
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