Monthly Archives: June 2011

A future PR renaissance?

As with just about every other field of human activity, the Internet, through its potential to connect everyone on a scale not previously seen, is going to change the way that public relations is done. As the channels available to … Continue reading

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Investing for the future

Yesterday’s announcements by NBNCo of its contracts with Optus and Telstra, and the Federal Government’s allied announcements about changes to Australia’s Universal Service Obligations, seem on reflection an astonishing win for all concerned.

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Speed and control, and how both change in the social media era

Clay Shirky’s essay in The January/February 2011 issue of Foreign Affairs, on the Political Power of Social Media, and Malcolm Gladwell’s response in the March/April issue, prompt thoughts closer to my personal, more prosaic experiences of using social media.

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On tapping emotions

I’m a PR man, so I tell myself I inevitably neither “get” nor especially rate advertising.

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Communicating shared value

The January-February issue of the Harvard Business Review carries a paper by Michael Porter and Mark Kramer called Creating Shared Value.

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Who needs the media?

I read an interesting article today in Ragan’s PR Daily, on how Nissan in the UK has created its own internal media operation. (Sorry, I think you have to register to read the original piece, so I can’t include a … Continue reading

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